hello!
i'm matteo loglio, an interaction designer based in london. i design playful products and experiences, experimental interfaces and award-winning toys.
now working at @google creative lab, i'm also a lecturer @centralsaintmartins, hacker @oio, creator of #cubetto, poster @opus, founder @primotoys, hardcore prototyper and occasional speaker. previously @primotoys@arduino
and @fablabtorino.
some of the products i designed received a few awards, including interaction design award, red dot design award and cannes lion.
i'm always looking for new exciting projects. interested?
In March 2016 I took part in Unread Messages: a research and design project exploring how technology is affecting the way we think, act and behave. The project was curated by creative agency Six:Thirty and finally exhibited at the Aram Gallery in London.
The object designed started from the idea of "slow interactions", as opposed to the fast-paced uncontrollable behaviours triggered by addictive websites. Existing studies on persuasive tech, “captology” and behavioural models are used to get us hooked to these services. Social network companies are also investing in this kind of research, hiring the top psychologist to design ways to maximise your attention to make money.

Our brains are easier to hack than we think but we can improve our defences by intervening on the environment,  to create a sort of firewall against these attacks.
These and other insights from the research were synthesized in Nomu: a tangible interface designed to filter and manage internet browsing. Nomu is composed of a board and some coloured blocks, each one representing a time unit of twenty-five minutes. Different rules can be assigned to each block so that users could schedule up to two hours of internet activity without being distracted by undesired interactions.
The prototype was built using hall effect sensors and one Arduino Mega, connected to a Google Chrome extension.