Roby is oio's first non-human AI creative director. It helps us to com up with new ideas and products, moderates the Discord community and runs its own Instagram account.


To generate new ideas it runs a few machine learning models trained on several datasets of images, quotes, and design pieces carefully crafted to improve the output it creates. Roby was spotted even on Wallpaper* printed magazine!


Roby lives in a Raspberry Pi under a desk in oio studio. Some of the code is open source, you can find it here.

Roby renders by Elliott Elder