i'm matteo loglio, an interaction designer based in london. i design playful products and experiences, experimental interfaces and award-winning toys.
currently partner at @oio.
previously at @google creative lab, lecturer @centralsaintmartins, creator of #cubetto, poster @opus, founder @primotoys, hardcore prototyper and occasional speaker. previously @primotoys@arduino
and @fablabtorino.
some of the products i designed received a few awards, including interaction design award, red dot design award and cannes lion.
i'm always looking for new exciting projects. interested?
Hardware prototyping is cool but still painfully complex.
How can we make it more engaging?
Introducing Iuvo: a service that simplifies the first steps in the prototyping process. It is composed of a series of sensors and actuators connected to a software that recognises the blocks and guides the user in the coding experience.
Iuvo by Matteo Loglio
Iuvo also guides users through the first steps of their journey; they can share their projects and build upon existing ones by "forking" other people's creations.
Iuvo is an interaction design thesis developed at the end of the MAInD master, with Giorgio Olivero as an advisor.
Iuvo was honoured with an Interaction Design Award in 2013.