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⌞THE FLIPSIDE⌝

google pixel x selfridges

An interactive installation to showcase the new Google Pixel phone, taking place at the Flipside, a temporary exhibition space at the Old Selfridges Hotel in London.

Visitors of the exhibition could interact with the installation, exploring a series of curated images, then shoot a custom self-portrait using the Google Pixel camera.

The inspiration came from an exploded view of a camera lens, as we wanted to demonstrate the high quality of the new Google phone camera.